Hooks that stop the scroll
On TikTok and Reels the first 3 seconds decide whether your ad gets watched or skipped. These 9 hook patterns are engineered pattern-interrupts — each one below is a real AI generation, and you can apply any of them to your own product in one click.
Product Crash
The product falls from above and shatters — chaos first, review after. Works best when the product itself is the punchline — the viewer's brain flags the anomaly before they decide to scroll.
Blizzard
A cozy indoor scene is hit by a violent, impossible blizzard. Works best when the product itself is the punchline — the viewer's brain flags the anomaly before they decide to scroll.
Camera Bump
The camera operator accidentally bumps into the person mid-shot. Works best when the product itself is the punchline — the viewer's brain flags the anomaly before they decide to scroll.
Product Dodge
A product flies at their face; they duck — next frame it's in hand. Works best when the product itself is the punchline — the viewer's brain flags the anomaly before they decide to scroll.
Epic Fail
An unsuccessful backflip, a hard landing — then straight into the pitch. Works best when the product itself is the punchline — the viewer's brain flags the anomaly before they decide to scroll.
Product Hit
An object flies into frame and taps the subject awake. Works best when the product itself is the punchline — the viewer's brain flags the anomaly before they decide to scroll.
Spicy
Opens on an extreme, striking close-up you can't scroll past. Works best when the product itself is the punchline — the viewer's brain flags the anomaly before they decide to scroll.
Interview
A street interviewer catches a stranger off guard. Works best when the product itself is the punchline — the viewer's brain flags the anomaly before they decide to scroll.
Random Object Mic
An absurd object drops into hand — instantly used as the microphone. Works best when the product itself is the punchline — the viewer's brain flags the anomaly before they decide to scroll.